To celebrate the kick-off of the 2015 racing season, Smithfield is not only fueling the Richard Petty Motorsports No. 43 race team with driver Aric Almirola, but is also teaming with Major League Eating’s Matt Stonie to set a world record for how much bacon is eaten within a five minute timeframe.
Following a breakout year by the No. 43 team, including a historic win in the Coke Zero 400, the U.S. Air Force will once again join Richard Petty Motorsports and the iconic No. 43 Ford team as a primary partner.
“We saw great success with the ‘Fresh From Florida’ motorsports campaign last year after developing a complete media, retail, event marketing and motorsports event plan which impacted millions of consumers throughout Florida and the Southeast,” said Mike Hargrave, Chief Marketing Officer, Richard Petty Motorsports.
“I have to thank all our loyal fans, the employees at RPM and all our partners who have been supporting us all season. It’s been nothing but a pleasure to work here and to win here. It was a great year and there is more to come.”
“I always love getting off the airplane in Homestead-Miami. It’s usually cold in Charlotte by then, so when you get off the airplane it’s nice to feel the warm air. Being from Florida, I love seeing the palm trees. It makes me feel right at home.